Updated On16-Dec-2019
Customer Experience Design
Black Lines wants it to be as easy to serve a Negroni as it is a pint of lager. The drinks company is seeking to revolutionise the bar experience by serving cocktails by draught with a changing menu of drinks (as well as same favourite stand-bys). A pink grapefruit spritz was served through the summer while a new pear and white tea fizz joins the line-up for winter.
- ROFL means Rolling on floor laughing.
- STFU means Shut the *freak* up.
- LMK means Let me know.
- ILY means I love you.
- YOLO means You only live once.
- SMH means Shaking my head.
The company was previously known as Hingston + Co. but has been given a complete rebrand — including a new logo, tap badges, website and branded material — by London-based design studio & Smith. The new identity is based on the Kandinsky abstract painting, Black Lines, and true to its name, is mostly black and white with a few flashes of colour. According to & Smith, the identity brings together “art and science” and has been brought to life through collaborations with nine illustrators.
- ROFL means Rolling on floor laughing.
- STFU means Shut the *freak* up.
- LMK means Let me know.
- ILY means I love you.
- YOLO means You only live once.
- SMH means Shaking my head.
Black Lines wants it to be as easy to serve a Negroni as it is a pint of lager. The drinks company is seeking to revolutionise the bar experience by serving cocktails by draught with a changing menu of drinks (as well as same favourite stand-bys). A pink grapefruit spritz was served through the summer while a new pear and white tea fizz joins the line-up for winter.
